Kriek Lambic Package Design

The Natty Greene's Kriek Lambic is both unique and highly limited. It is aged for two years in oak barrels; then it is mixed with hand-picked Montmorency cherries for a final year of aging. Eleven ounces of cherries go into every bottle to create a sour, dry ale bursting with cherry flavor and aroma.

The label is designed to be bold and eye catching while referencing the splatter and essential assimilation of the Montmorency cherries. All 200 bottles were sold within the first hours of its release. The bottles, with their unique shape and modern look, quickly became collectors' items for Sour lovers.

As Creative Director of Natty Greene's Brewing Co., I conceptualized and designed this package; I also oversaw the production of its labels and its promotion.