Vehicle Design

Natty Greene's has a fleet of vehicles that distribute their beer throughout the Southeast. The vehicles range from 18-wheeler trucks to small cars, but all of them advertise Natty Greene's, its brands, or simply promote its relaxed, beer-drinking culture.

This Kia Soul is the smallest of the branded Natty Greene's fleet. Because of its understated size, it is designed to have a whimsical visual punch. The color palette references beer, while the windows and yellow highlights look as though the car is filled with beer. The car is driven by R.A. Jeffreys Distributing Co.

As Creative Director of Natty Greene's Brewing Co., I conceptualized, designed and managed the production of the vehicle decals.