201 Central Package Design

This beer resulted from a collaboration between Natty Greene's and specialty bottle shop 201 Central. Founded by the Harris Teeter grocery chain, 201 Central offers unique beers, wine, cigars, and even educational classes.

This Imperial Stout is brewed with French Valrhona chocolate and cocoa nibs for a smooth body and silky, luscious texture. Each bottle is hand-racked, dipped in wax, and stamped as a Cellar Series release, which delineates that it gets even better with age.

The intersecting blocks and grid-like background of the label plays with the notion of the beer as "high gravity,"  while the purple color palette references the bright purple 201 Central logo. The beer sold quickly, which ensured future 201 Central collaborations.

After determining shared goals with 201 Central, I conceptualized, designed, and managed the production of this unique package.