American Sour Package Design

The American Sour is the most coveted of all Natty Greene's beers. It is the exceptional result of a process built on patience and passion.

The label uses simple, modern typography to attract consumers while it simultaneously references the artistic nature of brewing. The red wax provides a bold accent that references the classic Flanders Red Tradition, which is the foundation for this style. Each bottle is filled by hand, dipped in wax, and stamped as a "Cellar Series" release.

As Creative Director of Natty Greene's Brewing Co., I conceptualized and designed this package; I also managed the production of its labels and wax process.