Buckshot Amber Ale

Buckshot is Natty Greene's best selling beer. First brewed in 2004, this year-round brew evokes roasted toffee and caramel notes. It is sold in 6-packs, 12-packs and on draft throughout the Southeast.

To re-design Buckshot's packaging, I collaborated with local advertising agency, Emisare. I personally ensured the continuation of the brand's identifiable red color palette and the inclusion of the buck antlers illustration.

I designed and implemented all supplementary graphics for the brand including its logo, tap inserts, table tents, posters, banners, tee shirts, and identifying keg collars. The off-premise packaging was designed by Emisare; I managed the production of all off-premise packaging.