Email Templates + Design

Targeted email campaigns are essential for customer retention at Dermstore. Email campaigns include the promotion of site-wide sales, featured products, ingredient trends, and festive events.

While at Dermstore, I designed over 150 unique emails. I also created 10 email templates and an Email Style Guide to ensure visual consistency from all designers. The Email Style Guide documents guidelines for typography, color palettes, imagery, visual styles, and layout. It was actively used by the Graphic Design and Marketing teams.

Dermstore, Graphic Design, August 2017 - July 2018