Brilliant Distinctions

The goal of this project is to integrate Allergan's Brilliant Distinctions rewards program into the Dermstore website. Currently, members of Brilliant Distinctions earn rewards by purchasing products like Botox and SkinMedica through their preferred providers. Through this integration, customers can now earn Brilliant Distinctions points when purchasing SkinMedica products on Dermstore. This integration incentivizes customers to purchase qualifying products through the site, while it simultaneously strengthens the relationship between Dermstore and the premier skincare brand, SkinMedica.

I provided the UI and UX design for this effort. User flows and wireframes were created to determine the ideal experience for all users, both current and potential Brilliant Distinctions members. Final designs include pdp and profile page promotions, an informational page, a rewards history page, and logistic updates to the user's account page and shopping cart. Designs implemented on the Dermstore site.

Dermstore, UI and UX Design, August 2018