Design System

Principal Designer (2021–2024)

A design system is a set of standards to manage design at scale by reducing redundancy while creating a shared library and visual consistency across platforms.

 

My Role

I led this initiative by project managing the creation of the design system, contributing foundations and components, supporting engineers in its delivery and implementation across platforms, establishing its scalable governance process, and advocating for its continued investment. The team for this initiative included all Product Designers, Front-End Engineers, and the Director of UX.

The Challenge

As a fast-paced startup, early product development at Beam Benefits prioritized speed above process. Because a design system wasn’t established, components were designed repeatedly and engineers duplicated code across pages and platforms. The process was not only inefficient for new product releases, but also limited our ability to make large-scale changes, maintain consistency across experiences, and fully implement WCAG AA accessibility standards.


Creating the system

The design system was created by the product design team in collaboration with front-end engineers. Initially, I led the design team in defining a style guide based on brand guidelines and best practices. From those styles, we created reusable components and patterns in a shared library. While providing design leadership, I also partnered with engineering to facilitate effective collaboration during QA and development of styles and components. The design system has grown over time and currently includes 95 styles and 40 components.


Defining the style guide

The foundational styles of the design system were created by incorporating Beam’s branding and best practices. The style guide included colors, shadows, typography, logos, iconography, grid system, and responsive breakpoints. The style guide also provided information regarding accessibility and tone of voice to provide guidance on content and visual design standards. Lastly, the style guide included a reference to our established design principles and goals to ensure those were reflected throughout the system.

 

Creating components

Built upon the design system’s style guide, components were then created for those used most frequently within our platforms. They included buttons, input fields, search fields, radio groups, checkbox, forms, modals, cards, pagination, tables, sliders, and steppers to name a few. I established a process for all component creation, which included research into component usability and best practices, design critique, accessibility audit, the creation of accompanying documentation, and engineering QA. This structured process ensured all components met our standards within visual design, usability, and accessibility and created shared ownership across designers who both created and used the system.

 

Documentation & guidelines

Each defined style and component was accompanied with documentation that noted specific implementation guidelines, visual references, and design principles for creating patterns, interfaces, and other design deliverables. This documentation acted as a design check to ensure that all criteria of the component had been considered, and also as a useful reference to engineers as they developed styles & components.

 

Design system use

Implementation

The creation and development of the design system was a huge milestone. However, our work was far from done. Our next big challenge came when Beam Dental rebranded to Beam Benefits, which came with a new logo, along with new colors and typefaces. The re-brand not only necessitated that we adapt the design system to reflect new styling, it also meant that our websites and applications needed to be updated. This was an amazing opportunity because it created a business case for increased engineering investment in the implementation of the design system. As the principal designer for this effort, I worked with an engineering team to implement our design system across all customer-facing platforms including experiences for members, brokers, providers, and benefits administrators.

Governance

Once the design system was created and implemented at scale, I oversaw its governance in a few key areas. I advised on improvements to components in Figma so they'd be easier for designers to use. I also recommended engineering updates for improved functionality. Finally, I oversaw the addition of new components and variants to the design system when those were designed for individual projects.

Advocacy

Lastly, as the design system’s principal designer and now as my role as Product Design Manager, I’ve taken on the responsibility of continued advocacy for the design system. In partnership with engineering, I’ve hosted multiple lunch and learn events and company-wide informational sessions to evangelize efficiency gains from our design system and advocate for its continued investment and utilization. Now, years after we designed and built Beam’s first ever design system, it’s wonderful to see its impact and the company’s continued dedication to its growth.